4th E-Tourism Africa Summit- Our Biggest and Best Yet

Our 4th Annual E Tourism Africa Summit, sponsored by SA Tourism and Cape Town Tourism and held at the Cape Town International Convention Centre on the 15th and 16th of September was a major success with almost 350 people attending the two-day summit. There was a huge amount of online buzz about the summit, with over 600+ tweets and the summit became a trending topic on twitter for South Africa.

This year’s summit has certainly been our most successful event to date, we have been inundated with emails and tweets from both the speakers and delegates on how useful they found the content and how inspiring the presentations were. We are extremely pleased and we are very grateful to SA Tourism as the Title sponsor and Cape Town Tourism as the Host sponsor.

This year’s line up of speakers included Jason Schlosberg, the American tourist who created of “The Battle of Kruger” the safari video that went on to become an award winning Internet sensation, with over 62 million views. Jason spoke about his experience via a live link from the USA. Another extremely popular presentation and a first time speaker in South Africa was Sally Broom, the CEO and Founder of Tripbod.com.

Sally spoke about her company – Tripbod.com and how it now spans 80 countries, with local experts on local destinations giving potential visitors inside advice on the best things to do and see. The local experts become ‘Tripbods’ and help like-minded travellers plan the perfect trip – from a truly local food experience to an offbeat adrenalin-packed adventure.

There were also new and exciting presentations from Trip Advisor, Expedia and Google, with lots of fresh insights showing how consumers book and decide their travel preferences online. Trip Advisor’s Helena Egan, also encouraged the sector to engage actively online and respond to reviews, both good and bad, she did say that approximately 70% of reviews on Trip Advisor were positive.

This year’s summit also contained a new approach in the programme. The second day of the summit offered delegates the option of attending a full day’s practical online tourism seminar. Another option was the Panel sessions. The panel sessions were well attended and there was a lot of interesting discussions about the new online roles for destination managers, travel agents, tour operators, wildlife managers and airlines, all moderated by leading international experts.

Both SA Tourism and Cape Town Tourism sponsored a number of Tourism SMEs to attend the summit. SA Tourism sponsored 100 delegates from the Western Cape and they also produced an Online Tourism Textbook, which was given to all the delegates attending the conference. The textbook outlines a step by step guide to working more effectively online and it also profiles local case studies on South African companies using online media in their tourism business.

The CEO of Cape Town Tourism, Mariette du Toit Helmbod, said the summit would continue Cape Town’s message of becoming Future Fit and it also profiled many local digital success stories that will encourage the sector to focus more online.

“As a destination Cape Town is increasing its marketing profile and presence online. Our Facebook Group, I ♥ Cape Town, is incredibly popular with one of the largest group of destination fans in the world, we have regular blogs, Flickr competitions and web itineraries that all form part of a communications solution. We must ensure that we have a destination that will be popular and connected to the new travellers of the next decade. Certainly this year’s E Tourism Africa Summit gave us lots of fresh new insights, as an industry, a lot of opportunities and examples of how we can create a stronger and more sustainable future in tourism”, said the Cape Town Tourism CEO.

William Price, the Global eMarketing Manager for South African Tourism, said that the E Tourism Africa summit was a great opportunity for the tourism sector to catch up with all the latest online technology. “There really were some amazing presentations at this year’s summit and I now think South Africa’s tourism sector has a much greater understanding about the power of online marketing. I am thrilled that we were able to sponsor so many local tourism companies to attend and hear from the world’s online tourism experts. Both with the information from the presentations and the Online Tourism Textbook, I feel that our market will be much better equipped to change and benefit from online marketing. Our market has some of the richest, most diverse and dramatic destinations on the planet and the limitless world of the web to tell our stories”, said Price.

We are already looking forward to the 2012 event!!

 

Global Social Media Success Stories at the 4th Annual E-Tourism Africa Summit

Jason Shlosberg, the American tourist who created of “The Battle of Kruger” the safari video that went on to become an award winning Internet sensation will be returning to South Africa to speak at the 4th Annual E Tourism Africa Summit taking place in Cape Town on the 15th and 16th of September.

Shlosberg shot the video on a visit to Kruger National Park in 2004 when he witnessed the most incredible encounter between lions, buffalos and a crocodile. The world famous video is now the 12th most watched video on YouTube with over 62 Million views to date, has won numerous awards and has been featured on National Geographic, Animal Planet and international news channels, and YouTube co-creator Chad Hurley named it as his favourite video ever posted on the site.

The video is widely regarded as the greatest example of travel content going “viral” and the power of user generated content to market destinations, with over 62 Million people watching South African content with no marketing input or budget.

This is just one of the many international social media success stories being featured at this year’s E Tourism Africa Summit, which is sponsored by both South African Tourism and Cape Town Tourism. Also appearing this year will be the digital team from Visit Britain, recently named the most influential online Tourist Board as well as leading digital agency MDS Ideas who managed the famed “Best Job In the World” campaign for Queensland Tourism in Australia.

They will be joined by top industry players from Google, Trip Advisor, Expedia, the International Federation of IT in Travel and Tourism, and others including the Founder and CEO of Travelbod, a new travel social network that connect travellers with local people to provide them with genuine local and advice and expertise. You can see all of the speakers and panelists here.

William Price, the global head of e-marketing at South African Tourism said the line up of international speakers will give the industry a real boost. “One of the most remarkable features of online and social media is the low cost and how it allows small players to reach a global audience. The Battle of Kruger has been seen by over 62 million people on YouTube alone and yet it cost Kruger National Park and South Africa absolutely nothing. The tourism industry needs to understand how to leverage these opportunities. SA Tourism is delighted to be sponsoring the E Tourism Africa Summit and we know that we will all learn and gain new insights from the summit on how we can turn real life experiences into online experiences that can be shared around the world for the benefit of both local tourism businesses and South Africa”, said Price.

Mariette Du Toit-Helmbold, CEO of Cape Town Tourism said it “Cape Town Tourism is again a proud partner of the E Tourism Africa Summit. We are committed to be a leading voice in eMarketing and social media and will continue to play a proactive role in this regard. It’s vital that the tourism industry keep up to date with new internet trends and understand how consumer behaviour is changing in the online space. The summit will be a great opportunity for tourism businesses to hear from global online experts such as Trip Advisor and Expedia, as well as sharing social media success stories in tourism – both locally and globally”.

The upcoming E Tourism Africa Summit will take place at the Cape Town International Convention Center on the 15th and 16th of September. The 1st day of the summit will feature a packed program of international speakers and the second day of the summit will be an optional day of training seminars on digital marketing, social media and e-commerce or optional panel sessions addressing critical issues for the development of local, regional and African tourism online. All delegates attending the summit will also receive the online tourism textbook – “E Tourism Frontier’s Guide to Online Tourism – the South African Edition” which is sponsored by South African Tourism.

Registration for the E Tourism Africa Summit 2011 is open now- please click here for full details, downloadable programmes and registrations.

 

The Road to Greece…

Our Roadshow in East Africa was a huge success and following several of the seminars selling out and huge demand for places we are now planning a final encore seminar in Nairobi, and will announce the date and venue for the same very soon.

We received excellent feedback from all of our delegates, and have been really impressed to see many of them already putting their new found skills to work and setting up new blogs, twitter accounts and company Facebook pages. We’ve included some of their feedback on the seminars in our latest promo video which you can see here:

As we get ready for the upcoming E-Tourism Africa Summit in Cape Town (there will be blog on the line up for this event very soon) we are also proud to announce the beginning of our series in seminars in Greece, starting in Athens in September.

E-Tourism Frontiers in partnership with AbouTourism will be holding a full Online Tourism seminar in Athens on 27-28th September 2011 at the Technopolis. This practical and affordable seminar has been specifically designed for the Greek travel trade, using E-Tourism Frontiers internally acclaimed seminar programme. This easy to understand seminar is ideal for anyone in the looking to improve their use of the internet to both manage and market their business.

You can find full details and the programme here.

Attendance at this seminar is just 175 EURO inclusive of lunch and refreshments, all sessions, a complete 150 page text book containing all the course material and certification. Members of the Athens Convention Bureau (ACB) members can attend at a discounted rate of just 125 EURO.

If you would like to attend this seminar please contact info@e-tourismfrontiers.com or call (0030) 2108941610 .

This seminar is the first in a series of planned seminars across Greece, new venues and dates will be announced soon.

 

E-Tourism Frontiers on Balancing Act Africa

E-Tourism Frontiers CEO Damian Cook was recently interviewed by Balancing Act Africa– the leading online magazine for ICT and Telecoms in Africa.

You can read the story here or watch the video:

 

Roadshow and New Text book Launched

Launching the Roadshow

Our East African Roadshow of Online Tourism Seminars was launched last week at a press conference on the 24th May in Nairobi, followed by a special technology forum for key tourism stakeholders- and our first seminar was held in Mombasa the following day. The launch was attended by the Assistant Minister of Tourism, the heads of key tourism associations and the media as well as our key partners and sponsors including Kenya Commercial bank, VISA, Microsoft and South African Tourism.

We also launched our new Text book E-Tourism Frontiers: A Practical Guide to Online Tourism for Emerging Markets which will be used in our training seminars. Every attendee at the seminars will receive a copy of the book.

Following the press conference we held a forum for the tourism stakeholders with a presentation on critical development areas for online travel distribution and destination management in Kenya and the East African region.

William Price, Global Digital Head for South African Tourism

William Price, the Head of Digital from South African Tourism and a frequent speaker at our events talked about South Africa’s experience online, and the opportunities for regional promotion. He highlighted the importance of investing in technology and demonstrated SATs use of social media content about South Africa and the growth in online bookings they were seeing.

Taking up this theme- VISA shared new research on inbound spending to Kenya, including online spend and use of electronic payments in destination- and the huge potential for e-commerce and online payments, and need for increased e-commerce access for the Kenya Trade.

KCB then gave a demonstration of their e-commerce solution and the tourism specific solutions they have developed in conjunction with Nightsbridge- a realtime reservation software provider from South Africa, which enables hotels and travel firms to offer realtime availability and accept online payments.

We then discussed the future of destination management and how Governments can aggregate inventory from the trade into destination portals and business platforms, and Microsoft demonstrated solutions for the same.

Mombasa Seminar

The following day in Mombasa we held the first of our Roadshow of Seminars- a full day training programme attended by stakeholders from the coast area. The seminar was very well reviewed- Leopard beach Hotel said “the seminar was interesting, enlightening and well presented”. Sarova Hotels said it was “Brilliant..a great presentation that really challenged us” and the Principal Curator of the Fort Jesus Museum said “It was truly one of the best, most enjoyable and useful courses I have ever been on. There was a really good blend of information, presentation, facts and figures and practical exercises. I highly recommend this training for all those working in the tourism sector as they will gain a lot”.

Our roadshow now continues throughout East Africa until June 22nd in Nairobi, Nanyuki, Kampala, Arusha, Dar es Salaam and Zanzibar- you can see full details here and follow our ongoing blog diary being updated live from the events here.

 

On the Road in East Africa

We have announced the dates for our all new East African Seminar Roadshow- which will be bringing affordable and practical one day online tourism seminars to 8 tourism centres across the region, featuring all new training material and our new text book for tourism businesses, all from just $100 per person. The 8 events are during May-June 2011.

This will be our largest scale roadshow to date, visiting all of the major tourism centres in the region- Mombasa (May 25th- White Sands),  Maasai Mara (June 8th Mara Sarova), Nanyuki (June 10th Mt Kenya Safari Club), Kampala (June 13th Protea Hotel), Nairobi (June 15th Stanley Hotel), Dar Es Salaam (June 17th Kempinski Hotel), Zanzibar (June 20th Grand Palace Hotel) and Arusha (June 22nd New Arusha Hotel).

The roadshow is proudly brought to you by Kenya Commercial Bank and VISA.

Full details, dates and registration can be found here.

Following overwhelming requests for training from delegates at our Sold Out 2010 Conference in Nairobi- we have designed these seminars to be extremely practical and to deliver what stakeholders need, using local examples, case studies and available solutions.

We have successfully used this one day seminar approach in other destinations and markets around the world- and it is extremely popular for its simple, practical and jargon free approach.

Training is by Damian Cook, founder and CEO of E-Tourism Frontiers- an extremely popular speaker and trainer who has presented and trained around the world and spoken at many of the world’s leading tourism forums (ENTER Tourism Technology Summit, ITB, World Information Summit, World Youth and Student Travel Conference and many more).

The training is neither technical nor complicated and certainly never boring. The training is done via interactive presentations, multimedia, video and step-by-step walk-throughs of actual solutions and techniques. Anyone, even with limited computer or Internet literacy, will be able to take part.

This single day will show attendees:

How the Travel business has shifted online and why it is vital that destinations and businesses change the way they work

How to develop an e-marketing and management strategy

What are the key resources to have in place and how to set them up

How to upgrade your website and manage it more effectively

How to start taking online bookings and payments and to combine this with offline business in a safe and secure way

The Social Media Toolbox- how to use Facebook, Twitter, Blogs and YouTube in your business

How to encourage and help your customers to market you via social media and capitalize on User Generated Content

How to produce, store, manage and publish photos, video and other media for your business

The importance of mobile phones and devices for tourism businesses and how you can use them to make yourself more accessible online

A final wrap up discussion and Q&A

Everyone attending will also receive a copy of our newly published book The E-Tourism Frontiers Guide to Online Tourism. This full length training book has all the material used in the seminar and more, with almost 200 pages of useful information, resources and step by step guides. It is an indispensable resource for any tourism business. Look out for an upcoming blog on this book and it’s launch.

These one day seminars offer unbeatable value and cost just $125 or $100 for members of recognized tourism associations (KTF, KATO, KAHC, KATA, LWF, AUTO, HAT, TATO, TSTA, ZATI).

Fee includes all training, text book, lunches and coffee breaks.

Spaces are limited so book soon.

Full information, downloadable fact sheets and programmes and registration can be found here.

Call for enquiries or bookings +254 787 33 22 36

 

Future Fit and Looking Forward…

I recently spoke at Cape Town Tourism’s JAMMs Session– a fantastic forum they have created to bring together their local stakeholders to discuss local, regional and global issues for the destination via guest speakers and presentations. The theme of this particular event was “Future Fit” and both myself and the Cape Town Tourism CEO Mariette du Toit-Helmbold were asked to address how Cape Town should face the future and be sure that the destination continued to grow sustainably.

It was interesting that both Mariette and myself took up several common themes without having seen each other’s presentation in advance- and discussed what I think are major issues not just for Cape Town but for all destinations.

We both talked about technology- and the need for tourism stakeholders to not just regard their online presence as an ‘add on’ to their business but as a central core of all of their marketing campaigns and management structures of their businesses. South Africa is becoming a regional leader in increasing online conversions and sales- and several local opportunities and business solutions for online distribution were presented at this session.

But we also discussed the changing landscape of social media- and the increasing role of user generated content and influence in the decision making process of travellers.

This is something South Africa has experienced first hand in the wake of the World Cup as they ride a wave of positive media generated by visitors in the country in 2010- something that Cape Town Tourism managed brilliantly through their FaceBook campaigns which garnered over 180,000 fans of the city, who became the strongest, most honest and powerful marketing message in their repertoire.

This increasing dominance of user generated content and influence, combined with the growth in numbers of travellers now visiting destinations with mobile data devices is probably the greatest game changer in travel right now- as we demonstrated during our 72 Hours in Cape Town project at last year’s summit.

Just as people are now becoming accustomed and adept at telling their life stories via social media profile- the modern travel experience has become about turning every trip into a story, on the fly and online as we travel. It is these stories that become our identity as destinations- and this is a critical understanding as we prepare for the future.

But as we addressed “Future Fitness” for Cape Town we both asked the audience to reconsider their definition of what we regard as ‘growth’ in the tourism business.

This is particularly pertinent for South Africa, where post World Cup the destination is finding itself facing an over-capacity of hotel rooms and sustaining tourist numbers is becoming a challenge.

When we look at the economic, environmental and social landscape of the world today- we also need to consider that no matter what happens, travel is very unlikely to get any cheaper. In a world with diminishing fossil fuels, economic concerns and global warming- it is inevitable that the cost of travel can only increase.

This means that as we plan to grow tourism businesses, our focus must be on yield as opposed to arrivals.

It is likely people will be travelling less, but investing more into quality experiences that they want to make worth their while- an experience tailored to their own needs and tastes.

And technology has a role to play in identifying and targeting the best and most lucrative markets- and allowing potential clients to create their own tailor made high value experience and communicate this experience to like minded friends.

All of these issues and more will be take up at this years 4^th Annual E-Tourism Africa Summit– at the Cape Town Convention Centre on the 15-16^th September 2011 sponsored by South African Tourism and hosted by Cape Town Tourism.

The theme of this year’s event is Technology and Sustainability for Tourism- and all of our international and local speakers will be challenged to address the issues of sustainability, growth and their projections, predictions and suggestions for future fit tourism businesses.

This year’s conference also features an all new format- with a full day of international speakers highlighting key issues and a second day with optional training seminars on digital marketing, social media and e-commerce– or optional panel sessions addressing critical issues for the development of local, regional and African tourism online.

The seminars are easy to understand, practical training sessions in online management and marketing and the use of social media in tourism. They perfect for anyone in the tourist trade looking to get to grips with social media and begin moving their business online- and will be run by fully qualified, international trainers.

Various attendance options are available to delegates.

For more info please feel free to get in touch.. info@e-tourismfrontiers.com

 

What the Middle East needs: User Generated Good News

I’ve just returned from a very successful and enjoyable time at this years ITB in Berlin. The show seems to be retaining and size and attendance while some others have recently been losing scale and relevance. Clearly it is still a central meeting point and a forum for discussions of the current and future direction of the industry, as seen in the range of discussion panels, forums and mini-summits in this years line-up.

It was happening at a time of news stories that were impacting several of the attending destinations, the Japanese earthquake and tsunami being the most dramatic and unexpected, but also the ongoing upheavals in the Middle East- which while they bring hope and change to the region, have had severe and deleterious effect when it comes to tourism and the loss of vital revenue to several key tourism economies.

As difficult as it may be to balance emerging political agendas and destination images and accessibility there is no doubt that the loss of incomes and constant negative imagery of the region benefits nobody and the closure of businesses, loss of foreign exchange and wages can be a contributing factor to further instability and unrest.

But there are positive elements to these stories- as governments respond to the needs of their citizens and societies become more open and develop new relationships with the world- these are changes that are central to the ideas and positive benefits of tourism and cultural exchange. There is no doubt that the region will ultimately benefit from this with more open and accessible societies- as seen during Europe’s period of change in the late 80’s-early 90’s. This was poignantly brought home by the presence at this years opening ceremony (hosted by Poland) of Lech Walesa and as seen in Europe, this can create more open, accessible and affluent destinations.

Bad News Blankets a Region

So the challenge lies in the short term- but without doubt a contributing factor is the populist mass media coverage of the events and the “if it bleeds it leads” approach of major global news networks is not just creating excessive negative news coverage  but also creating unwarranted connections between destinations with blanket coverage of the region that does not take into consideration the huge differences between individual countries and political agendas and instead has simply created a sense that the entire Middle East and North Africa has descended into chaos- with little differentiation between say, a peaceful civil discussion of reform in Jordan and complete civil war in Libya.

Chatting with regional Destination managers and stakeholders at ITB- this was the most common complaint and challenge: how to manage the destinations image and reputation against a backdrop of negative soundbites and stereotypes in their source markets.

The most hopeful solution is the same one that has challenged not just some regimes in the region- but also challenges the very problem of corporate media controlled by populist agendas and ad-spends- and that of course is social media.

Modern news consumers now head online for a more diverse, opinionated and honest supply of information- where news stories are often told direct from the source, via citizen journalists, bloggers and everyday people on Facebook and Twitter, leaving the broadcasting giants trying to catch up. This is no news for the tourism sector- this same trend has seen travellers turn away from destination mandated official websites and corporate campaigns and use social media and user generated content to hear direct from other travellers who are on the ground and in the destination, placing power in the hands of users and their travel blogs, travel videos, FB trip updates and Trip Advisor reviews.

So for the Middle East- the best hope for keeping travellers informed, aware and even passionate and committed about the changes in the region will come online- not through Government press releases that insist a country is safe (which to anyone familiar with PR speak have a ring of ‘they doth protest too much’) but instead through travellers who are in destination, in contact with local people, and will communicate positive experiences that shatter the negative news bias of the broadcasting giants.

A traveller with a smartphone, on the road and enjoying themselves is much more likely to generate a good news story than a journalist embedded in a crisis hot-spot looking for headlines.

Good News From Jordan

So it is timely to see some Good News coming from Jordan- with an excellent example of positive user generated content in service to the travel trade. A travel blog entitled Is Jordan Safe? We’re Hitchhiking to find Out details the experiences of some committed travellers in Jordan showing the flip side to the news stories as they hitch their way through the country meeting and interacting with Jordanians. On a blogging platform from Engaging Cultures this is the kind of material that the region needs now- user generated, locally engaged and enthused and entertaining for anyone thinking of visiting the region.

Check out the blog and follow the progress of the trip today.

E-Tourism Frontiers will be holding events in the Middle East this year and will be discussing these challenges and potential solutions and the role of social media during this important time of change- but also using this in our events worldwide to talk about managing media challenges and reputations.

Feel free to get in touch: info@e-tourismfrontiers.com

 

ENTER to ITB

The Leading Community for Online Tourism

Last month E-tourism Frontiers was invited to make one of the key note sessions at the opening session of the IFITT ENTER Conference in Innsbruck Austria- to talk about the challenges and opportunities for online tourism in emerging markets.

IFITT is the leading independent global community for the discussion, exchange and development of knowledge about the use and impact of new information and communication technologies (ICT) in the travel and tourism industry and this conference was an excellent meeting point for the world’s top online tourism professionals, consultants and academics and was a great opportunity for us to raise awareness of both the need for development in emerging destinations and the opportunities this presents.

This month we will back in Europe at the ITB Travel Fair in Berlin, the largest such event in the world, holding meetings with destinations, technology providers and speakers for this years calendar of events in emerging markets worldwide.

Our Africa programme goes from strength to strength- our Annual E Tourism Africa Summit is now in it’s 4^th year and will once again be held at the Cape Town International Convention Centre on the 15^th and 16^th of September.

We are also thrilled to announce an East African Road Show. The road show will travel across Kenya, Uganda and Tanzania with practical, hands on, one-day online tourism workshops taking place throughout the region.

E Tourism Frontiers is also continuing to expanding globally this year- and we will soon be announcing new events in the Middle East, Europe and Latin America.

Anyone interested in participating in our 2011 events or in working towards an E-Tourism Frontiers event in our destination please feel free to contact us for a meeting or just get in touch via info@e-tourismfrontiers.com

 

 

An All New Blog for New Frontiers

E-Tourism Frontiers is starting off the new year with an all new blog.

As we are now working in a wide range of emerging destinations around the globe, we felt the former regional blogs were a little confusing- and the time had come to create a central platform for all of our events.

We’ll soon be announcing or full calendar of events for 2011- starting off with our African program, which this year includes a roadshow of seminars through East Africa and our Annual Summit in Cape Town (now in it’s 4th year).

This blog will be used for announcing our events, updating our programmes, speakers and attendee info and also to create a platform for guest blogs from all of the regions in which we work.

For those of you not familiar with E-Tourism Frontiers- we are a global initiative to develop online tourism in emerging markets.

Great- but what does that mean and why is it so important? Why does these countries need help developing online tourism. The answer is simple enough- because without it the many of them will be unable to sustain their tourist industries and all the businesses, jobs, communities and natural and cultural resources that depend on them.

We all know how much the Internet has impacted on the way people live, work and do business around the world.  But one of the greatest impacts has been on the tourism sector- Travel is now the number one selling commodity online- with ease of e-commerce and the ability of the internet to offer unlimited choices and options making the web and travel natural partners. So the internet is now the first port of call of over 93% of people considering where to travel and just over half of all travel in the world is now sold online- and these figures are growing fast.

Meanwhile in much of Africa, the Middle East, Asia, Latin America and East and Central Europe, an estimated less than 5% of travel is sold and distributed online- a staggering difference from the global situation. Finding websites offering direct online sales is almost impossible- and there is often almost no inventory from these destinations on the websites of the world’s major Online Travel Agencies.

Why? Because many of these countries have suffered from lack of access and awareness to technology- and in most of them there is no structure for legal e-commerce. Added to this is general lack of awareness of how the internet can be used to market and manage tourism resources effectively. As a result – both public and private sector remain firmly rooted in traditional means of marketing and selling their products- brochures, trade exhibitions and contracts with tour operators-  that are fast disappearing elsewhere.

What we see here is a prime example of what a leading Clinton advisor  dubbed the “Digital Divide”- where technology should have helped the developing world it has in fact harmed it- as nations without access to technology and connectivity are left further and further behind in the global marketplace.

This is where we come in- we have worked with  destinations for many years- and developed E-Tourism Frontiers as a solution to reverse this problem and ensure sustainability of the trade for the future.

• We undertake professional training for both public and private sector groups- introducing them to the world of online distribution, sales and marketing.
• We hold business driven conferences to introduce  product owners and managers to the global online travel trade
• We lobby both public an private sector to change outdated laws and increase access to legal and viable e-commerce

Our events are accessible, affordable and fun- we demonstrate the boundless possibilities technology can offer to the trade. This includes online bookings and reservations, destination management, travel distribution, database marketing, social media, video and multimedia and much much more.

If you’d like to attend, participate or help with one of our events- please get in touch via info@e-tourismfrontiers.com